How to Promote a Yoga Class
When you teach yoga, you want your classes to be well-attended. After all, it’s more fun to practice with a group! So how to promote a yoga class? Here are some tips on how to promote your yoga class and get people through the door:
Prepare enough lead time before the upcoming start of your class. Begin preparing for marketing your event a minimum of two weeks in advance. You will need time to brainstorm how you would market your upcoming yoga class. Use a journal to brainstorm your ideas based on the information listed below.
Make flyers and hang them up in high-traffic areas around town. Where do health and self-care-focused individuals frequent? Perhaps this is a great place to start. Also, consider businesses close to where your session will happen. Tell them all about it and ask if they will hang up a flyer in their facility.
Inform Your Tribe
Tell everyone you know about your class! Word of mouth can help full your upcoming yoga class. Write a list of who you can tell about your upcoming class. Consider your friends, family, co-workers, neighbors, the YTT school you attended, and others.
Ensure the Yoga Studio Markets Your Class
Make sure your class is listed in the right places. People should be able to find your class easily when they’re searching for yoga classes in their area. Make sure your class is listed on your studio or gym’s website. You should work in partnership with the yoga studio to create a marketing plan for your class.
Get the word out about your class with social media. Use Facebook, Twitter, and Instagram to let people know when and where your class is taking place. Be sure to use hashtags so that your posts show up when people are searching for yoga classes in their area.
Create a list of those you have communicated with since beginning the marketing process. Remind them about the event one day before the class begins and the morning of the event. When you remind others about your event you will see better results. If you have an extensive list of telephone numbers to text consider a mass texting program to schedule texts automatically.
Try out these ideas and tell us how your yoga class goes!
This blog was created by Jennifer Smeddy, M.Ed., RYT 500 who has been practicing yoga for over twenty-five years. Jenn believes that her passion lies in helping others develop strong personal practices and creating space to be happy and healthy. Jennifer enjoys hiking, reading, and spending time with her family. She is currently the director and a lead instructor at LeadingYoga.com teaching online yoga classes and yoga teacher training certification coursework.
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